Brand Category Manager
Company: Merchants Distributors, LLC
Location: Hickory
Posted on: April 28, 2024
Job Description:
Overview: To achieve sales, profit, and customer satisfaction
goals by acting as the category expert. Develops programs to
position us to win in the marketplace. Responsibilities:
- Responsible for omnichannel advertising strategy: print,
digital, social media and marketing MDI Evolve services to
suppliers.
- Using internal movement and IRI or Nielson market data,
develops a plan for each category to achieve retail sales and gross
profits, market share goals and specified positioning. Obtains
support from all key players.
- Considers implementation of the plan at retail effect the total
yield of the category. Annual strategy plans to be presented to
Brand Directors for approval.
- Determines correct product assortment in current and new
markets, including Private Brand offerings. Works closely with the
Center of Excellence to complete planograms and their successful
implementation. Closely monitors results of resets to minimize out
of stocks and markdowns.
- Negotiates with vendors for lowest cost of goods. Understands
and analyzes vendor cost and promotional allowance structures and
how our net cost of goods compares to competition. Provide items
for advertising to Brand Directors. Involved in negotiating and
executing PVAs
- Sets promotional plans for items and categories that increase
sales to the consumer, satisfy vendor requirements and achieve the
desired total net profits. Works closely with Brand Directors to
develop ideas for promotion and advertising and ensure their
correct implementation.
- Stays abreast of changes in the marketplace in assigned
categories by visiting our stores and competition on a regular
basis. Include visits to Walmart Supercenters and non-traditional
competition.
- Works with pricing to monitor and implement pricing strategy
and gives final approval
- Works with Brand Directors on the MDI Food Show with planning
and implementation for ads
- Responsible for sales and profit result of respective
categories, monitored through Category Scorecard
- Works with members of MDI procurement to ensure we are
achieving desired goals and service levels
- Responsible for coordination and execution of strategies
outlined in Join Business Planning session. Coordinating with Lowes
Foods on aligned strategies Qualifications:
- Bachelor's degree in business or related field or equivalent
work experience -
- Skilled in negotiation and analysis -
- Proficient in all Microsoft Office applications, IRI or Nielsen
marketing systems as well as internal systems -
- Excellent interpersonal, organizational and communication
skills, including conflict resolution. -
- Bilingual preferred -#LI- RS1
Keywords: Merchants Distributors, LLC, Hickory , Brand Category Manager, Executive , Hickory, North Carolina
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