Marketing Coordinator
Company: Frye Regional Medical Center
Location: Maiden
Posted on: April 17, 2024
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Job Description:
Job Summary
The Marketing & Communications Coordinator supports marketing and
communications for a designated LifePoint facility. The Coordinator
is responsible for implementing marketing and communications
strategies for the market, working collaboratively with all
departments and affiliated medical practices to ensure all
advertisements, communications and collateral materials accurately
reflect and support LifePoint brand and message expectations.
COMPANY DESCRIPTION
Frye Regional Medical Center, located in the beautiful foothills of
North Carolina is a 355-bed acute care hospital, 81-bed Behavioral
Health facility and more than 70 primary and specialty care
providers.
Essential Functions
Implements strategic marketing and communications plans,
including:
Copywriting and editing
Websites and social media
Community and EMS newsletters
Internal communications (employee and physician)
Management of Function Point, Patient Point and Spark portal, and
any other support software
Project management including print production coordination---
Coordination/engagement of sponsorships and community events
Paid media strategies (traditional, digital, CRM)--- Public
relations/earned media
Maintain digital platforms including websites, social media,
physician directory and online listings.
Generate content for internal and external publications, press
releases, collateral, social media, websites, and advertising as
needed.
Write and edit internal and external marketing and communications
materials, ensuring consistency of message and brand identity.
Support community engagement initiatives including planning and/or
attending community events on behalf of the market, including
nights and weekends.
Support the Director of Marketing & Communication and HSC
Communications and Marketing teams on additional projects and tasks
as needed.
Requires critical thinking skills, independent problem solving, and
ability to handle multiple priorities with minimal oversight.
Regular and reliable attendance.
Perform other duties as assigned.
Benefits - Wide range of benefits options!
Here at Frye, you choose your own Medical, Dental, and Vision plans
from a variety of competitive options that give you the coverage
that best fits your needs.
HSA
401(K) retirement plan contributions
Generous Paid Time Off
Accident & Critical Illness Insurance
Prescription Assistance with OptumRx
Income protection programs for the entire family such as life
insurance, Short/Long-term Disability, and Identity Theft.
Employee Assistance program at no cost to you to provide emotional,
legal, financial, and daily life support for your entire household.
Services are available 24 hrs. a day, 7 days a week.
Free travel and entertainment discount program to ensure you enjoy
your time away from work.
Why join our team?
Frye Regional Medical Center employs more than 1500 professional
and clinical staff. Our medical center is a 355-bed acute care
facility which offers a broad array of inpatient and outpatient
care. Frye Regional Medical Center is dedicated to providing
patients with a full range of services to meet the healthcare needs
of our community. We believe our employees are our most valuable
assets in accomplishing this goal and we have made great strides to
ensure employee satisfaction. If you are passionate about changing
lives, we are looking for you!
Education: Bachelor's Degree (Journalism, Communications, Marketing
or Public Relations) preferred.
Minimum Work Experience: Entry level with some experience
preferred. Healthcare experience a plus.
Required Skills
Skills and Abilities:
Proficiency in Microsoft Office products with emphasis on
PowerPoint and Word required. Proficiency in desktop publishing
(InDesign, Photoshop, Publisher) or graphic software preferred.
Photography and/or video editing skills preferred.
Business Mathematical Skills: Ability to add, subtract, multiply,
and divide in all units of measure, using whole numbers, common
fractions, and decimals. Ability to compute rates, ratios, and
percentages and to draw and interpret graphs.
Moderate Computers Skills: Frequent use of electronic mail, word
processing, data entry, spreadsheets, graphics, cloud-based
technologies, content management systems, etc. Ability to create,
maintain and incorporate simple functions into documents,
spreadsheets, databases, and presentations to support business
objectives.
Moderate Communication: Regularly uses moderately complex oral and
written skills. May train others in functional areas, interact with
others and make presentations to department or middle
management.
Varied Business Problems: Problems are varied and complex,
requiring analysis or interpretation of the situation. Problems are
solved using knowledge and skills, general precedents, and
practices.
Department Specific Impact: Decisions impact the management and
operations within a department. May contribute to business and
operational decisions that affect the department.
Moderate Independent Judgement: Results are defined; sets personal
goals and determines how to achieve results with few or no
guidelines to follow; supervisor/manager provides broad guidance
and overall direction.
Project Management: Handle multiple projects simultaneously
including task delegation, project oversight, and resource
allocation.
Equal opportunity and affirmative action employers and are looking
for diversity in candidates for employment:
Minority/Female/Disabled/Protected Veteran
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Keywords: Frye Regional Medical Center, Hickory , Marketing Coordinator, Advertising , Maiden, North Carolina
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