Assistant Manager, Customer Marketing Lead Gen

Company: Lowe's
Location: Mooresville
Posted on: May 8, 2025

Job Description:

Your Impact

If your skills, experience, and qualifications match those in this job overview, do not delay your application.

The Assistant Manager of Customer Marketing Lead Gen will work with Customer Marketing leadership to assist in conceiving omni-channel prospecting, lead generation, lead nurturing and lead conversion strategies for the Do It For Me (DIFM) customer segments (and respective subsegments) by leveraging customer insights and understanding the competitive landscape. The position will report to the Sr Manager of Customer Marketing and will work closely with cross-functional teams internally and externally to drive pipeline for Lowe's Home Services. The Assistant Marketing Manager will have to know how to best represent the work of the team with key stakeholders, as well as lead execution of the calendar within small agile customer segment focused marketing pods. Demonstrated experience in Retail Marketing, Lead Generation and Omnichannel Customer Journeys is a plus.

What You Will Do

Partner with Customer Marketing Managers to execute campaigns within cross-functional continuous marketing POD focused on DIFM (Do It For Me). Should also be able to function independently in this capacity

Partner with the Customer Marketing Manager in analyzing/interpreting data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys

Work with and support the Customer Marketing Senior Manager to refine segment strategy and plan that will drive higher engagement - leading the development of briefs and serving as the assistant integrator across marketing and broader organization

Support Customer Marketing Senior Manager with measuring KPIs, identifying trends and continuous improvement opportunities to better drive our initiatives

Apply understanding of modern marketing solutions (e.g., data-enabled personalization) and channels during campaign planning

Comfortable operating in constant, rapid test & learn environment and driving organizational change through action

Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment

Strong understanding of and relationships with Business, including ability to communicate Pod perspectives, needs, goals, etc.

Establishes strong working relationships with cross-functional peers

Minimum Qualifications

Bachelor's Degree Marketing, Lead Generation, Digital, E-Commerce etc.

3-5 Years Data-driven marketing experience

1-2 Years Strong business acumen

1-2 Years Experience writing strategic briefs and working cross-functionally and leading customer marketing or integrated teams

Preferred Skills/Education

1-2 Years Experience leading customer marketing at a retailer

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE - 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.

Keywords: Lowe's, Hickory , Assistant Manager, Customer Marketing Lead Gen, Advertising , Mooresville, North Carolina