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Sr. Digital Optimization Strategist

Company: Alex Lee
Location: Hickory
Posted on: January 24, 2023

Job Description:

The Senior Digital Optimization Strategist is a trusted advisor to our independent grocers, who assesses their needs and develops digital strategies for commerce, advertising, promotions, and communications that integrate with their overall marketing strategy. The Senior Digital Optimization Strategist has a mastery of email, SMS, web, social media, search, mobile, and digital advertising strategies, and techniques. The Senior Digital Optimization Strategist leads in the development of customer digital strategy, communicates with customers, and collaborates with adjacent teams on creative development and execution. This includes overseeing existing campaigns and making recommendations on how to optimize them via trend analysis and data-driven decision making.

Serves as digital thought leader, go-to person, and motivator on cross-functional teams Through data analysis and experience, develops understanding of and establishes customer key strategic objectivesTakes a data-driven approach to ensure strong measurement and quantitative understanding of customer experience, opportunities, benefits achieved, customer pain pointsEngages with senior management to define and execute Digital Marketing Strategy programs as the "trusted advisor" on omnichannel marketing strategy related topicsProvides tailored advice and best practices to help customers and vendors implement digital marketing programs encompassing eCommerce, digital advertising, brand loyalty, promotions, social media, and email/SMS communicationsConverts performance findings into presentations with strategic narratives and conclusions appropriate for all levels of customer and vendor leadershipLeads customer and vendor conversations to review Digital Marketing strategies, programs, and overall marketing campaign effectivenessCollaborates with the Digital Marketing, Advertising, Category Management, and Business teams to enhance Marketing strategies, programs, and campaigns to accelerate our customer's and vendor's business outcomesProvides guidance to the Data Analytics, Data Integrations, and Data Privacy teams to support the consistent use of customer and vendor data across enterprise platformsTrains, mentors, and enables others in Digital Marketing to provide data insights to customers and vendors Provides feedback to Omnichannel Platform and Digital Services teams for innovation and feature improvements
8+ years of experience in Product Strategy, Sales Strategy, Digital Media Sales/Account Management, Management Consulting, or equivalent experience in an organization6+ years of experience with a focus in Digital Analytics and Optimization - A/B and Multivariate testing across channels6+ years of experience in delivering metrics and performance KPIs through data visualization and reporting technologiesRelevant BA/BS degree in a related field or 6 years of progressive experienceProven results with planning, execution and optimization of SEO, social and digital marketing programs, and initiativesStrong communication and presentation skillsBe versatile and be able to prioritize/handle multiple initiatives#LI-JD1 -

Keywords: Alex Lee, Hickory , Sr. Digital Optimization Strategist, Other , Hickory, North Carolina

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